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TikTok is introducing a updated setting that enables them to lessen the volume of AI-created content appearing in their streams. This step comes as the company announced that it currently hosts more than 1 billion AI videos.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a full-scale launch. This development coincides with a increase in AI content, driven by recent content generation software.

AI Proliferation Online

It has been noted that almost a tenth of the fastest-growing channels on a popular video site only show content made by AI. A large amount of this content is classified as mass-produced AI material, a term for inferior, factory-style content that is often absurd or bizarre.

“We know from our community that a lot of users appreciate content produced via AI tools, from computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, depending on their own preferences,” said a company executive.

AI on the Platform

The platform shared that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, more than 100 million media items are added to the platform daily, making AI-generated material a relatively small percentage of its complete catalog.

Customizing Your Feed

Members will be capable of decrease or raise the volume of AI content they see by accessing the “manage topic” option in the application and picking “AI-generated content”. Further subjects that are already be controlled under the setting include current affairs, clothing, beauty, and movement.

AI Disclosure Rules

The platform’s policies require content makers to identify “realistic” AI-made content, and it bans dangerous fake videos of celebrities or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.

Additionally, the platform will henceforth add an AI-generated label to content made using its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This step is aimed to deter users from seeking to circumvent the tagging system.

Responsible AI Funding

The company is also launching a two million dollar AI literacy fund for professionals and groups to create learning resources about using AI responsibly. This program will benefit non-profit groups dedicated to training computer science.

Platform Protection

The video-sharing app has justified its moderation strategy, following discussion over plans to cut jobs for a large number of content moderators in the UK. TikTok is planning to reduce 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.

A company official clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by removing the most distressing content before it has to be seen by humans. The platform announced a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.

We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”